Self-Hosted Pricing Philosophy

How we price Self-Hosted Password Pusher and why.

Security tools like Password Pusher ought to be available to your entire organization—always. They educate your team, build better security habits, and protect sensitive data. When security is the default, the whole organization benefits.

We know you have choices. There are alternatives and competitors.

Our main criticism of many of them isn’t features—it’s price. Some charge up to $30/user/month. Others charge per push and charge for API access. How can security become the default when adoption is that complicated and expensive? That kind of pricing shuts out smaller teams and orgs that need it most.

Apnotic is a small, dedicated team. We have open source roots, no venture funding, no debt, and we’re profitable. No outside investors or pressures—just a long history of building Password Pusher (since 2011) and a focus on making a sincere, honest, and secure product.

We believe these tools should be priced so that entire organizations can have access—not just the few who use them every day. That’s the position we’re coming from.

Self-Hosted Pricing

We priced Self-Hosted with one goal: let you roll the tool out to your entire organization without per-user sticker shock with all the features you need out of the box.

We don’t charge for every user. Each plan includes a base number of seats: Starter (5), Advanced (100), and Enterprise (500). Need more than the base? We charge for extra seats—but not at competitor rates. Additional seats start at $1/user/month and go down on larger plans.

What’s more, we never limit pushes or requests, and API access is always included.

With Self-Hosted Password Pusher Pro, your data is yours. We even declare this in the EULA:

To be absolutely clear: Apnotic has no ability to access Your Data, and we never will. Your sensitive information, passwords, user content, and all other data stored within your self-hosted deployment remain completely private and inaccessible to Apnotic. We cannot see it, we do not want to see it, and we have designed the Software specifically to ensure that your data stays within your control at all times.

We hope you see the same value we do in this approach. As always, we’ll keep listening to the community and evolving. Password Pusher is what it is today because of the feedback, suggestions, and ideas you’ve shared over the years.

See Self-Hosted pricing at the links below. Where you purchase determines your customer data residency:

Questions or feedback? Email me directly anytime: pglombardo@apnotic.com.

Need support? support@pwpush.com

Peter Giacomo Lombardo

Founder & Principal, Apnotic · Creators of Password Pusher